ANA Holdings announced a historic order of up to 77 aircraft on Tuesday, the largest in terms of quantity in the company’s history. This ambitious move aims to renew its fleet and capitalize on the growing demand for travel, especially with the increase in tourism to Japan.
Order Details
The total value of the order exceeds 2.1 trillion yen (14 billion dollars) based on catalog prices, although in the aviation industry, it is common for airlines to purchase aircraft at significant discounts, typically paying around half the list price.
The order includes 68 firm orders and 9 options, broken down as follows:
- 30 Boeing aircraft: Including 18 Boeing 787s and 8 Boeing 737 MAXs.
- 27 Airbus aircraft: All from the A321neo family.
- 20 Embraer aircraft: Specifically the E190-E2 model, regional aircraft that allow ANA to flexibly adjust supply according to demand in its medium- and long-term domestic operations.
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Deliveries of these aircraft are scheduled between 2028 and 2033, aligning with the airline’s growth strategy.
Boosting Tourism and Passenger Demand
Tourism growth in Japan has been impressive in recent years, reaching record numbers of visitors. ANA expects this trend to continue and has designed its purchasing strategy to meet the growing demand for both domestic and international passengers.
“Looking at the overall market growth, we want to acquire the necessary supply just when it is needed,” explained Daisuke Suzuki, ANA’s Corporate Strategy Director.
A Win for Embraer and a Setback for Airbus
ANA’s order represents a significant victory for Embraer, as it is the first time the Japanese airline has purchased aircraft from the Brazilian company, the world’s third-largest aircraft manufacturer. This decision marks a milestone in Japan for the next-generation E2 regional jets and poses a challenge for Airbus, which has been trying to gain ground in the Japanese market with its A220 model without success so far.
Embraer specializes in single-aisle aircraft with a capacity of up to 150 seats, directly competing with Airbus’s A320 and Boeing’s 737 families, which range from 150 to 240 seats.
The End of the Bet on Japanese SpaceJet
The decision to opt for Embraer also underscores ANA’s shift away from the SpaceJet, a regional aircraft developed by Mitsubishi Heavy Industries. The airline had placed orders for at least 15 units of this model, but the program was halted in 2023 due to delivery delays and difficulties in obtaining necessary certifications.
ANA’s Strategic Expansion
ANA Holdings, which operates All Nippon Airways (ANA), Peach Aviation (low-cost), and AirJapan, had 277 aircraft at the end of December and expects to increase its fleet to 320 aircraft by fiscal year 2030. Additionally, the company plans to increase the number of international flights in fiscal year 2025 to meet growing demand, while keeping the volume of domestic flights stable compared to the previous year.
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